Jeffrey Rovell & Associates, Inc.
Jeff's Favorite
Business Books

Jeff says: I am a voracious reader of business books, and I soak up the latest ideas about business like a sponge. At the same time, I always compare today's new ideas with what I've seen and experienced throughout my career. These business books are the ones I feel will be just as relevant twenty years from now as they are today -- books which are right and have stood the test of time.

Techno Trends, by Daniel Burrus
Leadership as an Art, by Max DePree
Orbiting the Giant Hairball: A Corporate Fool's Guide to Surviving with Grace, by Gordon MacKenzie
Competing for the Future, by Gary Hamel
The Innovator's Dilemma, by Clayton M. Christensen
Paradigms: The Business of Discovering the Future, by, Joel Arthur Baker
A Kick In The Seat Of The Pants, by Roger van Oech
On the Ball: What You Can Learn About Business From America's Sports Leaders, by David M. Carter and Darren Rovell
The Marketing Imagination, by Theodore Levitt
The Leadership Challenge, by Kouzes and Posner